Logos on the Next Level

Teaching marketing to high school students can be really fun...as long as you get away from the textbook and take the adventure to the next level. That is exactly what Swedish designer Daniel Carlmatz did when he challenged himself to create logos with hidden meanings for a full year.

Take a look at some of the logos that Carlmatz created here and you'll get excited about how marketing changes the way we see things (and your students will love it too!) This resource is a great way to introduce students to psychology, innovation, and creativity. It's not enough to just read about how to market, you have to see it.

I am pumped to use this resource in my classroom. My students don't know it yet, but one day they will write down a random word and then they will create a logo with a hidden meaning for their specific word, just as Carlmatz did. It will be fun. It will be challenging. And it will be interesting to see what my students create.

NOTE: Some of the logos are not school appropriate. Please review the resource before using it in the classroom. I used a snipping tool to copy the school appropriate logos.

The Entry Ticket

The Entry Ticket

We've all heard of the Exit Ticket, but what about the Entry Ticket?!

What is it? The entry ticket is a technique to get your students thinking outside of your classroom. Instead of having your students demonstrate what they learned before they leave the classroom, have students complete an entry ticket. Students will be provided the ticket when they leave the classroom and students should submit the ticket the next day.

Why an entry ticket? While an exit ticket is a great way to gain an immediate understanding of what students learned from the day's lesson, it doesn't always challenge students to reflect or recall information on their own. A large part of learning is being able to reflect and recall information in the future, as this reaffirms what was learned. An entry ticket challenges students to reflect on the daily lesson that was taught in your class and recall what they learned. Students doing this outside of the classroom (away from their friends and the main teaching source...YOU!) will challenge students to demonstrate their knowledge and it will allow you to better understand what your students truly learned from your lesson.

Keep in mind! When using the entry ticket technique, your assessment question(s) should be broad, which will allow your students the opportunity to develop their thoughts. The goal of the entry ticket is to see what your students learned or what they "took away" from the lesson. Using questions that only have "one right answer," or questions that are "technical" will cause frustration for your students and discourage learning.

What are your thoughts about The Entry Ticket? Share in the comment section.