Teaching marketing to high school students can be really fun...as long as you get away from the textbook and take the adventure to the next level. That is exactly what Swedish designer Daniel Carlmatz did when he challenged himself to create logos with hidden meanings for a full year.
Take a look at some of the logos that Carlmatz created here and you'll get excited about how marketing changes the way we see things (and your students will love it too!) This resource is a great way to introduce students to psychology, innovation, and creativity. It's not enough to just read about how to market, you have to see it.
I am pumped to use this resource in my classroom. My students don't know it yet, but one day they will write down a random word and then they will create a logo with a hidden meaning for their specific word, just as Carlmatz did. It will be fun. It will be challenging. And it will be interesting to see what my students create.
NOTE: Some of the logos are not school appropriate. Please review the resource before using it in the classroom. I used a snipping tool to copy the school appropriate logos.
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